Throughout WNIN’s strategic planning process and needs assessments, a continuing theme emerged. Many organizations, particularly small non-profits, are unable to get their mission and messages understood in the crowded media marketplace. With the assistance of the Alcoa Foundation, WNIN has developed a three-year service project to improve the mission, awareness and sustainability of selected non-profit partners that fit both WNIN and Alcoa’s strategic missions. This initiative will allow various non-profits access and utilize WNIN’s skills, technology and media expertise, and in the process become more successful at marketing their programs and missions.
A Celebration of Community
Below, you will find photos taken at the Celebration of Community event held at the WNIN studio on Tuesday, September 23, 2008.
2008 Community Moments Organizations
Wessleman’s Nature Society (WNS) is many things to many people. Whether it’s the Woods Nature Preserve, the Howell Wetlands or Canoe Evansville, WNS is about connecting our community to its natural beauty and wonder and teaching us ways in which to be good stewards of those resources. However, with so much going on, WNS needed to make the community more aware of all they had to offer.
Through the Community Moments Initiative, WNS and WNIN were able to create three 30-second promo spots highlighting the educational value, the serenity and the wonder of the WNS family of sites and opportunities. In addition, WNIN used snippets of these spots to create WNIN station IDs further helping to reinforce the various faces of such a wonderful local resource.
Through the Community Moments Initiative, Keep Evansville Beautiful (KEB) has created a five-minute educational video that complements educational outreach and the book “Retrieving with EVIE.” Since the release of the book, EVIE and her pals have been busy visiting area schools and spreading the message that picking up three items of trash a day will help improve our community and make it the best place to live in America – Three A Day – The EVIE Way!
Given that EVIE is one dog and cannot be everywhere, KEB has had a difficult time expanding their school-based outreach. To help alleviate this, KEB and WNIN created a five-minute video of EVIE’s school presentation using local children, EVIE and her dad. The entire video was voiced by EVIE (voice of Kiara Bailey) and was a mixture of live action and illustrations from the book. This video will be taken into the surrounding counties so that Keep Evansville Beautiful can expand their message of a clean and prosperous community – the EVIE way!
2009 Community Moments Organizations
Boys and Girls Club of Evansville creates a positive Place for Kids since 1957! To enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. Discover more!
Hoosier Heritage Youth Foundation is a 501(c)(3) charitable organization that is dedicated to the development of a quality conservation education program that will benefit the public in general with special emphasis on elementary age children and elementary grade teachers. The foundation
provides the means to allow current and future generations to connect with
the great outdoors. Discover more!
The Literacy Center is dedicated to improving basic adult literacy in our community and since 1966 has helped thousands of men and women better their lives. Our volunteers provide a variety of services including confidential tutoring at no cost to those who seek to improve their reading and writing skills. Discover more!
Tales & Scales is an innovative music ensemble started in 1986 that exists to ignite, nurture, and fully engage the imaginations of young people through creating & presenting original productions and companion workshops that blend music, story, theater and creative movement. Discover more!
Youth Resources has engaged over 140,170 young people in leadership and community service activities since 1987. Their mission is to empower young people to take ownership of challenges they see in the community, devise action plans to address those issues, and implement service projects to
improve life in the local community. Youth Resources strives to increase the awareness of others' needs and to encourage life-long civic responsibility. Discover more!
