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Corporate Sponsors
Why Your Company Should Support WNINSupporting our mission to bring quality, educational programming to the entire community brings with it some marketing advantages for your company as well. Among them: - • With an average of just five and a half minutes of non-programming per hour, WNIN delivers your corporate message in a program-rich, clutter-free environment.
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71 percent of parents with children under age 12, when asked, said they would buy a product from a PBS Kids sponsor
2005 Roper ASW Survey of Parents - • 68 percent of PBS viewers feel that companies that fund PBS have a commitment to quality and excellence
2006 PBS Sponsorship Awareness Study - • 80 percent of public radio listeners agree that their opinion of a company is more positive when they find out it supports public radio
2007 NPR & Jacobs Media Underwriting Study
Key Benefits of Supporting WNIN- • Position your organization to a highly influential local audience
- • Effectively manage public opinion
- • Reach viewers in a quality-rich, clutter-free environment
- • Demonstrate and receive recognition for community-based philanthropy
- • Create a unique bond between the product or service and the underwritten
- program's viewers
- • Get in touch with customers and prospects while leveraging the positive equity associated with PBS
- • Exhibit excellent corporate citizenship in the Tri-state community
- • Build brand awareness
For More On Corporate Support PackagesContact
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or phone (812) 423-2973 extension 162 Frequently Asked Questions What are the guidelines governing underwriting spots on Channel 9?
WNIN provides a visible, positive environment for your underwriting announcements. Our underwriting availability is limited in number to give maximum value and exposure. The tone, action and language in each underwriting announcement is reviewed on a case-by-case basis. In many cases underwriters are able to adapt their current creative campaigns to public television without difficulty. Listed below are the basic guidelines regarding announcements on our air.
Underwriting announcements may contain the following: - + Name of company, sponsor and accompanying logo
- + Sponsor location, including street address, telephone number and Internet address
- + Description of product lines or service
- + Product demo, business location or other supporting images
- + Corporate theme lines (with documentation of use in other communications)
- + Consumers appearing using the client's product(s)
- + Animated logo or thematic music (no lyrics)
Underwriting announcements may not contain the following: - - Specific call to action and/or deadlines
- - Comparative, qualitative or superlative action, language or images
- - Pricing information, rates, discounts or fees
- - No actors speaking throughout, i.e., testimonials
- - Overall tone should not be overtly promotional
Please consult with your WNIN underwriting representative for assistance in creating your announcement.
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Support WNIN 
