Written by Patrick O'Connor, on 08/26/2008 11:17
When I started my marketing communications business several years ago, I didn’t have much budget to advertise, so when I came across a WNIN FM 88.3 advertising package at a charity auction, I bid on it, and won it. I wrote a little 30 second “commercial” about my business and, you’re not going to believe this – within a week or so of when it began airing on the radio, someone actually called me, out-of-the-blue, someone I’d never met before. She was new in town, the VP of marketing for a substantial new business in Evansville and she heard my little commercial on 88.3, wrote down my number and called. We met and I made a presentation to their marketing team and, for several years, this business was one of my most active clients. I know that part of our business relationship was established because of where she found me – advertising on WNIN set me apart – it told her more than what I could do. By advertising on WNIN, I told her a little about who I was.
WNIN is my source for good clients.
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